It truly is a family affair
Mom and Dad, two kids, a dairy and a mixer.
Maybe it’s more than just chance that
Duport TMR Equipment Co., Inc.
would begin in 1994 under the huge
limbs of one of California’s Giant Valley Oak
Trees. It doesn’t take long to begin to apply
some comparisons and to note the symbolic
connections between trees and family, once
you begin to learn the past and current history
of the Tony and Mary Nunes Family.
I caught Tony and Mary during their
recent visit to Sao Jorge Island in the Azores.
It was at the beginning of their last week
before returning home from what their
daughter Liz calls, “a well deserved bit of
rest”. Listening to Tony talk of their love for
the islands was like no other travel-show you
have ever seen, and remember, I was only
hearing the words. He had just come from
the port and shared what he had seen as
the fisherman came in with the day’s catch.
His vivid description mixed with his accent,would make even the most ardent homebody
yearn to be in the Azores. The only thing
missing was the background music. But as
much as he talked about that beautiful far
off place, the conversation always came back
to his family, the dairy and Duport.
Starting in the dairy industry as a milker,
son of immigrant parents who brought the
whole family to the US from the Azores in
1960. In 1972 Tony and Mary started a small
dairy with a partner in Waukena, a tiny community,
south west of Tulare California. “It
was a small dairy,” Tony said, “only 140 cows,
but it was a start.” In 1976 they were moving
to a larger dairy on Blackstone Avenue in
Tulare and milking 250 cows. By 1986 they
moved for what would likely be the last time,
to property and a dairy north of Visalia, California.
At that time they were milking nearly
300 cows and farming 100 acres.
Today the number of cows and calves and
the farmed acreage has grown. Milking 1,100
cows; feeding nearly 2,000 head and farming
nearly 600 acres, the operation has changed
dramatically over the past few decades. “Far
cry from those early days,” Tony said, “I was
milking cows for Tony Barcellos on Excelsior
Avenue. That is where I was working when I
first met Mary. We have a nice life because we have great kids”,
he quickly added. It is because of them that
we are able to do what we do, even to be here
today in the Azores.
Tony and Mary were blessed with two
children; their oldest a son, Leno and their
daughter Liz. They are both grown now, married
to great companions and raising families
of their own. Today each of them shoulder
the major responsibilities of running two
separate and different business operations
started by Tony and Mary; the dairy/farming
operation and a company called Duport.
It is Leno and his wife Rosie who now
have the day-to-day responsibility for the
dairy and the farming operations. Employing
18 people on the dairy and 3 on the farm
where there is always more than enough to do.
Speaking about his employees, Leno said, “It
takes a good team to get everything done and
to get it done well. Everyone has different
traits; no one person is good at everything.
It’s great to have great people around us
to help get it all done. Leno and Rosie
have three sons and twin daughters.
Leno began his working career
as an electrician. Although
growing up working on the
dairy with his dad, he said
he grew tired of feeding
cows. “Early on I had
an interest in
things electrical, and started bugging Dan
Freitas who owns Dan Freitas Electric until he
would give me a job. When he finally hired
me, it was to the end of a shovel that I was assigned.
Digging trenches was where I started,
but eventually became a licensed electrician,
specializing in automation and controls. “I
worked with Dan for nearly 10 years until
rejoining my dad on the dairy in 1997.”
Duport started with the single purchase
and subsequent use of a Supreme
Mixer. “I loved it!” Tony said. In fact I liked
it so much, I wanted to be able to share it
with other dairyman. When I checked into
dealership opportunities I found out there
was already a local dealer. The only thing
available was a dealership up north. I knew
lots of dairyman; we even had family up
north so we decided to go ahead. The company’s
name was selected because Tony’s
original partner was a Dutchman, Tony is
Portuguese. Thus the name Duport; which
does sound better, Liz says, than Portdu.
Tony recalled, “When I first bought my
Supreme Mixer, I was able to save more in
feed costs than the cost of the mixer. It helped
us provide the same feed to every cow, morning,
noon and night. There was no waste. The
cows ate all the feed, it wasn’t picked over,
with part of the ration left uneaten. What we
used before was nothing like the Supreme. It
made all the difference in the world for us.
Now 15 years later the one thing I can say
for sure is that we have a lot of happy
customers. True we can’t please
everyone all the time, but
we have a lot of happy
customers.
“I hadn’t even become an official dealer
when I sold my first wagon. I had ordered
3 new ones and didn’t even know where I
was going to have them delivered. A good
friend Pedro Avila who owned Avila-Fegundes
Dairy in Chowchilla just happened
to visit my dairy and saw the wagon. He
immediately wanted one and said the first
one had to be delivered to his place in
Chowchilla. We ended up unloading all
three of the new ones there.
Pedro let me
use his yard when we first got started. We
sold 14 mixers in our first 4 months in business.
We later began to cover and service
all the territory from Ave. 152 in the North
to the Grapevine south of Bakersfield.”
“It helped that I knew the dairy business”,
Tony shared. I knew that when a customer
has a broken machine; He’s got cows
to feed; and there is nothing worse than a
dairyman who needs to feed cows and has a
broken machine. It bothers me to no end. My
heart was in it from the start and I have tried
to teach that to everyone in our company. Get
the cows fed day and night. Fix it day or night
if it’s broken. That’s just the way it has to be
done. For me, it’s a matter of personal pride”.
When Tony’s partner retired in 2000,
Tony asked Liz to join the company to help
him with the Duport operations. She was
busy raising her daughter Toni, was not
working outside of the home at the time, but
was up to the challenge. In October of 2004
Liz was diagnosed with Multiple Sclerosis.
Liz and Tony realized that with the growth
plans they had in mind and with Liz’s condition
they were going to need some help. It was Liz’s husband Tate who would come
to the rescue and leave his chosen career as
a schoolteacher at Hanford High School to
help run Duport.
Tate Altenstader grew up in Los Angeles.
He earned a degree in Industrial Technology
at CSU Fresno. While he majored in teaching
his course of study included a long list of
business and business management courses,
which he feels have and will continue to help
him with his new responsibilities.
So how does a guy born and raised in
Los Angeles end up at Fresno State, married
to a Dairy girl from Visalia, helping to run
a company providing goods and services to
Dairymen. The answer came with relative
ease. I came to Fresno to visit my grandparents;
Tate said, My grandfather was a scientist
who had moved to Fresno after retiring
from NASA‘s Jet Propulsion Lab, (JPL) in
Pasadena, California. I came to visit that one
time, loved the valley and literally never left.
He and Liz met at a party through mutual
friends and have been together ever since.
Liz is doing much better now. She says,
I can’t be there everyday like I would like, but
with Tate there now, it has made all the difference
in the world. I can’t put into words
how much I appreciate Tate, knowing what
a great sacrifice it was for him to give up a
career he dearly loves. He still gets calls from
the school wondering if I’m better and wanting
to know if he’ll be coming back to the
High School.
When Liz’s comment about his career
change was shared with Tate, he simply said,
“She is definitely worth it”. Tate recognizes
the challenges especially with the expansion
plans for the next several years at Duport.
Plans call for more than doubling the shop
size, and adding more service trucks. Tate
shared; I came on board to make a difference.
There’s a lot to learn, parts, hydraulics and
just the lay of the land in this industry, but I
have been welcomed by all of our staff. They
have been very helpful in all aspects of the
transition. We’ve got good people and they
are willing to help me and I appreciate that.
Our focus will be on providing better and
better service. That’s what Tony teaches and
that’s what we’re going to deliver.”
So what makes this all work so well,
family working with family, family living
close to family? Here are family members
who genuinely enjoy and cherish their relationships
when so many families in America
can’t agree on where to eat for dinner or won’t
even sit at the same table to share a meal.
Liz says, “it’s because we were taught
that family comes first. Our parents have
always treated us with respect. They are great
examples for us to follow. They appreciated us
for who we are, not just as someone who could
help with the work. Do we always agree? No.
But they respect our opinion, and we respect
them and what they have accomplished and
provided for us.”
They taught us the importance of hard
work and of expressing our thoughts. It may
not be the majority opinion, but they taught
us to speak up. I feel very fortunate to have
been born into this family; to these parents;
that we are who we are, doing what we are
doing. We have been very blessed.
I am very proud of my parents, Leno
said, they have been able to accomplish a
great deal, after starting with almost nothing.
My dad and I are both a little hard headed.
He likes to do things his way and I like to
do things my way, but we respect each other,
and sometimes a little distance is good, but
we were taught to work. We appreciate what
they built and from where it allows us to
build. My parents have built it to this point;
my job is to add to it. To leave an even greater
legacy for those that come after us.
Tony and Mary: great job and congratulations.
But I’d be watching for
low fares back to Sao Jorge. That
Oak Tree is doing just fine in
Visalia, California.
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